New Work by C. Alpert - Target

New work by Caren Alpert: 
Branded Content with Target

                            (c) Caren Alpert Photography

Last month I worked on a custom branded campaign
with product giant Target, and chef/social influencer
Ayesha Curry, for a holiday promotion.

It was great working with the talented prop stylist
 Esther Feinman, and fun making my first Boomerang
for commercial consumption!

These three visuals had over half a million views,
just on Instagram alone. This partnership was considered
a success, as Target saw a 15% increase over other
branded content campaigns. 

Pantone "Greenery"

You’ve heard by now: for 2017, Pantone has chosen their color of the year as “Greenery”.

In their release statement, Pantone explains: “A refreshing and revitalizing shade, Greenery is symbolic of new beginnings.”

Greenery is a fresh and zesty yellow-green shade that evokes the first days of spring when nature’s greens revive, restore and renew. Illustrative of flourishing foliage and the lushness of the great outdoors, the fortifying attributes of Greenery signals consumers to take a deep breath, oxygenate and reinvigorate.

Greenery is nature’s neutral. The more submerged people are in modern life, the greater their innate craving to immerse themselves in the physical beauty and inherent unity of the natural world. This shift is reflected by the proliferation of all things expressive of Greenery in daily lives through urban planning, architecture, lifestyle and design choices globally. A constant on the periphery, Greenery is now being pulled to the forefront - it is an omnipresent hue around the world.

A life-affirming shade, Greenery is also emblematic of the pursuit of personal passions and vitality.

I couldn’t agree more, and have actually utilized shades of greenery in my own work recently. Pairing up with food stylist Amy Nathan earlier this Fall, we used food as the art medium, and leveraged the natural color as our brushstrokes. As seems to be the trend, my stock photo agency, gallery stock, loved the greenery as well, and chose this image for the back cover of their most recent issue of Red Dot.

 ©Caren Alpert Photography, Food Stylist Amy Nathan

For more:

• https://www.pantone.com/color-of-the-year-2017

• docs/reddot_autumn2016

• www.carenalpert.com

• http://www.nytimes.com/2016/12/08/fashion/color-of-the-year-2017-pantone-greenery.html?_r=0

Homemade Ramen – use your noodle! :)

Ever think about expanding your ramen repertoire and making your own? This infographic shows just how simple it is to do it at home!

This easy to use guide shows how to choose the right noodle type, and options for added proteins. Even how to different spices and aromatics! And you’ll likely have some of the vegetable selections already in your fridge.

Surprisingly, there are numerous soup bases you can choose…from meat (pork) to vegetarian (tofu).

But if all these choices overwhelm you, you can just scroll to the bottom for suggested pairings.

Once you have your ingredients all sorted out, there are even step by step cooking instructions!

Don’t miss out on making your own: print this guide and bring it along to the market with you on your next trip!

Infographic