In an interesting move, the fast food giant, McDonalds, has turned to the practice of crowdsourcing to come up with their newest idea. Crowdsourcing is the idea of looking to a large group of people—usually from the internet—for ideas.
Partnering with Razorfish, one of the largest interactive agencies in the world, McDonalds created a “burger builder” for contestants to design their very own custom burger. McDonalds will then choose the top five and will sell them in their UK locations.
I recently wrote a post on cupcake ATMs. The premise being that patrons can get what they want, when they want, from any Sprinkle’s bakery ATM.
I am beginning to see the start to an exciting trend in which consumers are interacting in a new way with their favorite eateries. I can’t help but think that the interactive nature of social media has had a hand in this new digital engagement. It’s especially exciting to see how restaurants are getting on board and embracing this new paradigm.